About

We unite behavioral science and strategic storytelling to create positive change.


We transform businesses into beloved forces for good and empower governments and non-profits to become leading change-makers.

Vision

We believe the best brands don't just sell - they make the world a better place. When you create real value for society, something amazing happens. People don't just buy what you offer; they start to believe in your mission. That genuine connection builds loyalty and makes you grow significantly faster.

That's why we team up with businesses that aren't just chasing growth, but truly want to matter. Together, we're not just building brands. We're building movements that resonate and change peoples lives. Because when you do good, people notice. And when you do real good, they stick around.

Our story

Nami began with one simple belief: stories can spark real change. We are all about making the world a better place, so we united filmmaking, advertising and behavioral science to create stories that really connect on a human level. Our goal is to inspire action. Real, meaningful action. Instead of just pointing out problems, we focus on offering solutions that resonate. By crafting content people love to share, we're sparking positive change - one story at a time.

Meet the team

Kosta Tarushi

Creative intern

Nienke Veenstra

Behavioral Scientist

Ilia ten Böhmer

Founder & Creative Director

Bob Hekkelman

Business Director

Fabian Muller

Head of Production

Nienke Eren

Client Service Director

Glenn van der Geugten

Strategic Marketeer

Sven Postma

Camera / edit intern

These brands are making waves with us

FAQ

What is Nami and how is it different from other agencies?

Nami is a creative storytelling agency powered by behavioral science. We’re not your typical ad agency. We focus solely on purpose-driven campaigns that create real social impact. Instead of chasing attention for its own sake, we use insights from psychology to craft narratives that move people and inspire action. By blending strategic storytelling with behavioral science, we help brands spark meaningful, lasting change.

Why combine behavioral science with storytelling?

Great stories inspire, but real change requires action. By blending behavioral science with storytelling, we create campaigns that not only move people emotionally but also motivate lasting behavior change. Using evidence-based insights from psychology and neuroscience, we uncover what truly drives your audience. The result? Story-driven content that connects deeply with values and emotions, turning inspiration into meaningful action, not just momentary engagement.

Is Nami a creative agency or a production company?

We’re both. Nami is a full-service creative agency and film production studio rolled into one. From strategy and concept to filmmaking and campaign execution, we handle everything in-house. Our services include:

• Strategic Campaign Planning: Crafting messaging and story strategies grounded in behavioral insights.
• Filmmaking & Content Production: Producing high-quality videos, documentaries, and social media content that bring your story to life.
• Creative Campaign Execution: Designing complementary content, outreach, and distribution plans to maximize impact.

By keeping strategy, creation, and production under one roof, we ensure your project stays true to its core vision—delivering change-driven storytelling from start to finish.

What types of content and campaigns does Nami create?

Nami crafts content that makes a difference, tailored to what resonates with your audience. From films, podcasts, and VR experiences to social campaigns and branded content, we choose the format that best serves your impact goals. Whether you're raising awareness, driving behavior change, or sharing your mission, we guide you to the right storytelling approach—and deliver it with strategic insight and emotional power. We produce: advertising campaigns (commercials, branded content), social media campaigns (videos, visuals, interactive content), documentaries (short and feature-length), corporate films and brand movies (corporate storytelling), commissioned and informational films, feature films and short films focused on social or environmental issues, Virtual Reality (VR) films to create maximum personal impact, or multimedia campaigns strategically combining different forms of content.

What kinds of organizations does Nami work with?

We partner with businesses, nonprofits, and public institutions committed to creating real, positive change (social, environmental, cultural, or within their own organizations). Our clients are ready to move beyond traditional marketing and embrace strategies that foster responsible growth and meaningful engagement. Whether you're a global brand aiming to elevate your impact or a grassroots initiative seeking a stronger voice, Nami helps you connect deeply with your audience through behavior-driven storytelling, so your message doesn’t just inform, it resonates and inspires lasting change.

What if our brand isn’t fully focused on positive impact yet?

At Nami, we believe every brand has the potential to become a force for good. If you’re genuinely committed to shifting toward greater sustainability, ethics, or social responsibility, we’d love to work with you. What we ask is authenticity: be clear about why you’re making this shift, what concrete steps you’re taking, and show real commitment to change. With your reach and influence, even a sincere beginning can spark significant positive impact. Our mission is to help you grow into not just a better brand, but a trusted, purpose-driven brand your audience believes in.

How can working with Nami help my brand grow while making a positive impact?

Doing good isn’t just good for the world, it’s good for your brand. Partnering with Nami on a purpose-driven campaign shows your audience what your company truly stands for. Brands that take authentic action on social or environmental issues earn greater trust, loyalty, and public favor. People remember, and choose, brands that strive to make a real difference. This goodwill fuels stronger brand equity, positive word-of-mouth, and faster, more sustainable growth. In short, we help you align your business goals with real impact, so your brand thrives, and so does the world.

Does Nami take one-off projects or only long-term partnerships?

We’re flexible and happy to do both. While lasting social impact is best achieved through long-term strategy and consistent storytelling, we understand some needs are project-based. Whether you’re looking for a one-time content boost or an ongoing creative partner, Nami is here to support your journey and help you make a positive and meaningful difference.

How does Nami ensure authenticity and avoid greenwashing?

Authenticity is at the heart of everything we do. Nami works only with organizations that are genuinely committed to making a positive impact. Because doing good and doing well can go hand in hand. We avoid greenwashing by ensuring every campaign reflects real actions, not just intentions. If something doesn’t align, we address it openly and help shape messaging that’s truthful, transparent, and aligned with your business strategy. This integrity builds trust and fosters deeper, lasting engagement with your audience.

What types of causes and clients does Nami support?

We’re passionate about working with any organization committed to creating real, positive impact. That includes forward-thinking brands (like sustainable energy companies, ethical banks, and mission-driven retailers) as well as government agencies, nonprofits, NGOs, and high-impact startups. We support causes ranging from sustainability and climate action to public health, education, equality, and community building. If your mission aims to make the world better, we’re excited to help you tell that story.

波 | nami

Japanese for "Wave"
| "The power of waves lies in their persistence - they gradually change the world."

Ready to inspire change?
Partner with Nami to move your audience and drive impact.

Contact us

Let's get
in touch

Office
Manitobadreef 7C 3565 CH Utrecht The Netherlands

Postal Address
Manitobadreef 7C 3565 CH Utrecht The Netherlands

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