What is Nami and how is it different from other agencies?
Nami is a creative storytelling agency driven by behavioral science. Unlike a typical ad agency or production house, we focus exclusively on campaigns that create positive impact. This mission-driven approach means we don’t do “advertising as usual” where standing out is the end goal – instead, we use insights from psychology to shape narratives that truly touch hearts and inspire action. In short, our team combines behavioral science marketing with strategic storytelling to help brands spark real change.
Why combine behavioral science with storytelling?
We believe that great stories alone aren’t enough – they need to drive real change. By integrating behavioral science into our storytelling, we make sure our campaigns are not just inspiring, but also effective on a psychological level. Research shows that all real change requires behavior change, so we use evidence-based insights (from social psychology, neuroscience, etc.) to understand what truly motivates your audience. The result? Story-driven campaigns that bridge the gap between a commendable goal and real-world action. In practice, this means the videos and creative content we produce are crafted to resonate deeply with viewers – tapping into values, emotions, and decision-making cues – so that people are moved to act, not just momentarily entertained.
Is Nami a creative agency or a production company?
We’re both. Nami is a full-service creative agency and a film production studio in one. That means we handle everything in-house – from strategy and concept all the way through to filmmaking and campaign execution. Our services include:
- Strategic Campaign Planning: Using behavioral insights, we develop the messaging and story strategy for your campaign.
- Filmmaking & Content Production: We produce high-quality videos, films, and documentaries, as well as social media content and visuals that bring your story to life.
- Creative Campaign Execution: Beyond the video, we design the broader creative campaign – crafting complementary content, outreach plans, and distribution strategies to maximize impact.
By keeping strategy, creation, and production under one roof, we ensure every element of your project stays aligned with the core vision to create positive change. In other words, we’re a one-stop shop for change-driven storytelling – from the initial idea to the final cut and campaign rollout.
What types of content and campaigns does Nami create?
Nami creates the type of communication needed to make a difference for your target group. Whether that's film/video content, podcasts, (D)OOH, flyers or t-shirts for example. We start with our audience and base the form of our story on what works for them. That said, we create a wide range of content formats. We produce: advertising campaigns (commercials, branded content), social media campaigns (videos, visuals, interactive content), documentaries (short and feature-length), corporate films and brand movies (corporate storytelling), commissioned and informational films, feature films and short films focused on social or environmental issues, Virtual Reality (VR) films to create maximum personal impact, or multimedia campaigns strategically combining different forms of content.
Whether your aim is raising awareness, driving behavior change, or powerfully communicating your social mission, we'll guide you in choosing the best storytelling format and execute your vision with strategic insight and emotional relevance.
What kinds of organizations does Nami work with?
We team up with businesses, nonprofits, and government institutions that genuinely want to create positive change—whether that’s social, environmental, cultural or internally in the organization. Our clients are ready to move beyond traditional marketing and embrace strategies that drive socially responsible growth and lasting community engagement.
Whether you're a leading corporate brand ready to elevate your impact, or a grassroots initiative looking to amplify your story, Nami helps you engage your audience deeply through strategic, behavior-driven storytelling—so your brand doesn't just communicate but truly resonates and creates lasting change.
What if our brand isn’t fully focused on positive impact yet?
At Nami, we firmly believe every organization has the potential to become a meaningful force for good. If your brand isn’t there yet but has a sincere intention to make a genuine shift toward greater sustainability, ethics, or social responsibility, we’d love to partner with you.
We do ask for authenticity and transparency—you'll need to clearly communicate why you're choosing this path, what concrete steps you're taking, and demonstrate your commitment to real change. Given your possible scale and reach, such a sincere shift can result in enormous positive societal impact. Ultimately, our goal is to help you become not just a better brand, but a beloved brand—one your audience trusts and believes in.
How can working with Nami help my brand grow while making a positive impact?
Doing good is not just good for society – it’s good for your brand too. When you collaborate with Nami on a purpose-driven campaign, you’re effectively showing your audience what your company stands for. Brands that authentically take responsibility on social or environmental issues tend to see a significant rise in public trust and preference. People will remember and favor a brand that genuinely strives to make a difference. This goodwill ultimately translates into stronger brand loyalty, positive word-of-mouth, and even significant faster growth. In short, we help you grow brand equity by aligning business goals with real social impact, so your brand wins and the world wins.
Does Nami take one-off projects or only long-term partnerships?
We’re very flexible and happy to do both, depending on your needs. However, real social change doesn’t happen overnight and works best as a long-term strategy. Building a strong narrative can take multiple touch points over time. We encourage our clients to partner with us on an ongoing basis, so we can continue to amplify their story and drive sustained impact. That said, there’s no strict rule. Whether you need a one-time content boost or a continuous storytelling partner, Nami is ready to support your journey in making a positive difference.
How does Nami ensure authenticity and avoid greenwashing?
At Nami, authenticity is at the core of everything we do. We partner only with organizations that have a genuine commitment to positive impact—because doing good and running a successful business can absolutely go hand in hand. We avoid greenwashing by ensuring every campaign reflect real actions and commitments. If something feels off, we address it, aligning the message logically with your business strategy. This transparency builds trust and fosters deeper audience engagement with your brand.
Does Nami have a mission in the creative industry?
Nami's vision for the future is to reshape advertising: to inspire a world where every ad doesn't just sell—it drives meaningful, positive change. When we collectively only work for companies that genuinely want to contribute to positive change, we can create a future where impactful advertising becomes the standard, not the exception. That's why our motto is: positive change, story after story.
Do you have specific causes you love to work on?
We love to work with any project or organization that truly aim to have an positive impact. We like to help forward-thinking corporate brands (for example, sustainable energy companies, ethical banks, and mission-oriented retailers), government bodies and public institutions running social campaigns, nonprofit organizations and NGOs, and high-impact startups. We’re passionate about social and environmental issues that range from sustainability and climate action to public health, education, equality, and community building.