Vision

Future-proof brands don't just sell products; they solve societal problems. Impact is no longer an option, but the only path to relevance and a sustainable business model. The numbers of Kantar are undeniable: brands that authentically stand for a societal mission see their brand value rise by an average of 175%. People no longer buy what you offer; they align themselves with your identity.

This authentic connection only happens when your intention is 100% credible and embedded in your system. In times of uncertainty, consumers seek moral reliability: consistently demonstrating what you stand for, even when it comes at a cost. That’s why we take a holistic look at your organization, your audience, and the systemic forces at play. We partner with pioneering organizations that look beyond short-term profit and have the courage to drive real change. Together, we build movements that change lives. Because when you truly do good from the core of your business, you create a right to exist that no one can ignore.

Our story

Nami began with one simple belief: stories can change the world. But we also learned a hard lesson: A beautiful story is hollow if it’s based on gut feeling alone and the underlying system isn't designed to support it. That is why we evolved. Today, we bridge the gap between good intentions and real impact.

We combine the power of a soulful narrative with the precision of behavioral science to design systems that actually work. In a world defined by massive transitions, our mission is more urgent than ever: we are here to break down barriers and design solutions that last. We dive deep into your business model to design the strategy and narrative that solidify your right to exist. We are your impact partner that we doesn't just think about change, we orchestrate it to make it happen.

Meet the team

Bob Hekkelman

Business Director

Ilia ten Böhmer

Founder & Creative Director

Nienke Veenstra

Behavioral Scientist

Glenn van der Geugten

Strategic Marketeer

Amy Stuiver

Creative / Social Intern

Luca van Amerongen

Video Intern

Fabian Muller

Head of Production

We donate 2% of our profit

At Nami, we believe a business model is only as strong as the impact it creates. That is why we commit 2% of our profit to high-impact initiatives that tackle problems at the root. Together with our partners, we select the causes where these resources create the most meaningful transformation. For us, impact is not a side project; it is the foundation of everything we build.

Supported NGO's

These brands are making waves with us

FAQ

What makes Nami different from a traditional creative agency?

Most agencies treat symptoms with campaigns; Nami is the architect that tackles the problem at the root. We combine behavioral science with strategic design to remove systemic barriers to change. Where others stop at awareness, we design the environments and narratives that make the desired behavior inevitable. We are not just a provider of campaigns, but a long-term impact partner.

How does behavioral science guarantee results in social change?

Behavioral science takes the guesswork out of strategy & creativity. By analyzing cognitive biases and social norms, we understand why people do what they do and what stops them from changing. In our lab, we validate our strategies through behavioral simulation. This ensures we don’t just rely on a "good idea," but build on proven insights that break through barriers and creates real-world impact.

Is Nami a strategic consultancy or a production company?

We orchestrate the entire transformation process. Nami acts as an architect: we conduct the analysis, draft the strategy, and oversee the execution. We have the in-house expertise to translate complex narratives into high-end narratives, from campaigns to documentaries and digital interventions.

Can a focus on societal impact actually drive brand growth?

Absolutely. Research from Kantar BrandZ shows that brands with an authentic, deep-seated societal mission grow their value 175% faster on average. In an uncertain world, consumers seek moral reliability. We help brands solidify their right to exist by embedding impact into their business model, leading to higher loyalty, lower price sensitivity, and sustainable growth.

What types of organizations does Nami partner with?

We work with pioneering governments, NGOs, and purpose-driven brands facing complex transitions. This includes dossiers on sustainability, social safety, public health, or cultural shifts within large organizations. Our clients are leaders and directors who understand that progress requires more than a new slogan; it requires a structural redesign of behavior and culture.

What if our organization is only at the start of its transition?

That is exactly when an architect is most essential. We support organizations that have the proven, genuine intent to change but are still looking for the right path. We analyze current barriers and design the first steps toward a sustainable business model. As long as there is a commitment to tackle the core of the issue, we can build the road toward a meaningful future together.

How does Nami prevent greenwashing and inconsistency?

Greenwashing happens when communication and behavior are misaligned. We prevent this by probing your business model and organization before designing a narrative. To us, authenticity is a technical design: we ensure your societal promise is anchored in the actual choices of the organization. Moral predictability is the only true protection against reputational damage.

Which impact goals can Nami help achieve?

Our expertise lies at the intersection of behavior and systems. We help realize climate goals (behavior change in the supply chain), increase social safety in the workplace, translate abstract government missions into public support, and transform brand preference through moral reliability.

Does Nami take on one-off projects?

Systemic change is rarely a one-time event. While we design specific singular interventions or campaigns, we view ourselves as a long-term impact partner. We prefer working within a strategic partnership where we can orchestrate the entire transition. Only through consistency and validation can we achieve the results Nami is known for.

What does a partnership with Nami look like in practice?

Every collaboration begins with a deep dive into the system: we probe the barriers, the organization, and the audience. Based on this, we design a blueprint for the strategy and narrative. Throughout the process, we take the lead, combining scientific accuracy with creative power.

波 | nami

Japanese for "Wave"
| "The power of waves lies in their persistence - they gradually change the world."

Ready for change?
We are your impact partner that truly puts change at the core.

Let's get
in touch

Office
Manitobadreef 7C 3565 CH Utrecht The Netherlands

Postal Address
Manitobadreef 7C 3565 CH Utrecht The Netherlands

Phone
+31 6 83 12 02 93

Mail
info@wearenami.com

Jobs
jobs@wearenami.com

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design & code by janneman

Nami is the architect of systemic change.