A real social challenge to sink your teeth into. You help design how you get a stuck norm moving again — with #EchtMannelijk as our biggest project right now.
Nami is a social change agency. We design change for governments, purpose-driven companies, and nonprofits. We write a strategy for the change we want to see — one that takes a systemic view and brings together different solutions that, together, drive that change. This can take many forms: from films, campaigns, posters, and social content to websites, apps, and games. Working from that systemic lens, we look at the people within the system: What really moves someone, and what approach gets them to see differently and act differently? #EchtMannelijk, for example, is our attempt to shift the culture around masculinity — for women's safety and for men's mental health. As a social designer, you'll help design the intervention that sets that in motion.
Designing the approach — how do you tip a norm? You help think through the strategy behind the movement: which levers work, and why.
Audience and "lived-world" research — you dig into what moves people in different worlds and translate that into an approach that lands in that world.
Inventing formats and interventions — an intervention that actually touches behaviour. That could be a campaign, poster, website, app or game. Devise, prototype, test, adjust.
Thinking about partners and support — how you get organisations, schools or employers on board with the change.
You'll be mentored by Ilia ten Böhmer, film director and founder of Nami (initiator of #EchtMannelijk), together with the rest of our multidisciplinary team. You'll sit right at the intersection of behavioural science, strategy, and creative work — where abstract insight becomes a concrete intervention.
You're studying Change & Innovation, Social Advertising, or another relevant programme (university level).
You want to genuinely tackle social problems and set change in motion — not endlessly meet about it, but think, make, and do.
You're curious about what moves people and willing to test your design in practice.
You're highly motivated and eager to learn.
You're comfortable — and ideally experienced — using AI to solve complex social problems.
You work well independently and across disciplines.
Start: from September 2026 (earlier or later by arrangement)
Commitment: 3-5 days per week
Location: Utrecht - partly remote by arrangement
Allowance: internship allowance
Send your motivation, a CV and your portfolio to jobs@wearenami.com. Questions? Call or text Ilia at +31 6 83 12 02 93.
In your motivation letter, you're welcome to include one concrete idea you'd like to make for #EchtMannelijk — or another idea around sustainability, tackling misinformation, democracy, or connection. But if you don't have time for this, no problem at all; don't let it hold you back.
Office
Manitobadreef 7C
3565 CH Utrecht
The Netherlands
Postal Address
Manitobadreef 7C
3565 CH Utrecht
The Netherlands
