A real social challenge to sink your teeth into. You help design how you get a stuck norm moving again — with #EchtMannelijk as our biggest project right now.
At Nami we make all sorts of products that shift behaviour — from films, posters and social to websites, apps and games. We don't start with a message, but with the person: what really moves someone, and which approach makes them see (and do) things differently? For example: #EchtMannelijk is our effort to shift the culture around masculinity; for women's safety and men's mental health. As a social designer, you help design the intervention that sets that in motion.
Designing the approach — how do you tip a norm? You help think through the strategy behind the movement: which levers work, and why.
Audience and "lived-world" research — you dig into what moves people in different worlds and translate that into an approach that lands in that world.
Inventing formats and interventions — an intervention that actually touches behaviour. That could be a campaign, poster, website, app or game. Devise, prototype, test, adjust.
Thinking about partners and support — how you get organisations, schools or employers on board with the change.

You'll be mentored by Ilia ten Böhmer, filmmaker and founder of Nami (& the initiator of #EchtMannelijk), together with the rest of our team. You'll sit right at the intersection of behavioural science, strategy and creation — where research and an abstract insight becomes a concrete intervention.
You study Change & Innovation, social advertising, social design or something other relevant (bachelor/master level).
You want to tackle social problems for real and get change moving — not endless meetings, but thinking, making and doing.
You're curious about what moves people and dare to test your design in practice.
You work independently and collaborate well across disciplines.
Start: from September 2026 (earlier or later by arrangement)
Commitment: 3-5 days per week
Location: Utrecht - partly remote by arrangement
Allowance: internship allowance
Send your motivation, a CV and your portfolio to jobs@wearenami.com. Questions? Call or text Ilia at +31 6 83 12 02 93.
In your motivation, it would be great if you could show one concrete approach or intervention you'd want to design for #EchtMannelijk. That helps us a lot.

Office
Manitobadreef 7C
3565 CH Utrecht
The Netherlands
Postal Address
Manitobadreef 7C
3565 CH Utrecht
The Netherlands