BNR Nieuwsradio
Radiofragment on the impact and strategy of 'Het Geluid van Vooruit'
Interview Jacqueline van den Ende
One of the teasers to the conversation with the co-founder of Carbon Equity.
When you put optimism centre‑stage, it multiplies. On its very first day The Sound of Progress reached more than 500 000 people and rallied 30+ mission‑driven partners—proof that positive stories, told well, travel fast.
The Sound of Progress (Het Geluid van Vooruit) was created to rebalance the public conversation in the media by shifting attention from fear and paralysis to solutions, progress, and hope—and to give everyone a clear next step to join that momentum.
Leveraging the influential reach of prominent impact leaders, The Sound of Progress strategically combined authentic storytelling, accessible calls to action, and multimedia engagement. A compelling video manifesto launched the campaign, supported by a series of inspiring interviews with recognized impact makers. Each interview offered viewers clear ways to become part of the positive momentum, culminating in a strong, straightforward call-to-action: "What we focus on, grows. Let’s amplify the positive."
News cycles reward outrage: over 70 % of headlines lean negative, yet 89 % of global citizens say they want stronger climate and social action. There is a yawning gap between what people read and what they wish to see and do. Filling that gap with credible, hopeful narratives unlocks engagement and breeds progress.
Harness the credibility and reach of high‑profile impact leaders—Humberto Tan, Melati Wijssen, David van Reybrouck, Jacqueline van den Ende, Kiki Boreel, Anna Gimbrère and many others—to let viewers hear “the sound of progress” directly from the people building it. Every story proves the powerful slogan "What gets attention, grows" (Wat aandacht krijgt, groeit) and invites replication.
Radiofragment on the impact and strategy of 'Het Geluid van Vooruit'
One of the teasers to the conversation with the co-founder of Carbon Equity.
Client
The Green Times
Agency
Nami
Camera
The Green Times / Pardis Faqiri
Editor
Ilia ten Böhmer
Editor
Steffen de Back
Editor
Kosta Tarushi
Campaign Partner
Anna Gimbrere
Campaign Partner
Kiki Boreel
Campaign Partner
Yara van Heugten
Campaign Partner
Thomas van Neerbos
Campaign Partner
Alex van Straaten
Campaign Partner
Maira Evers
Campaign Partner
Rose Marie van Leeuwen
Campaign Partner
Julia van Haaster
Campaign Partner
Cinetree
Campaign Partner
The School for Moral Ambition
Campaign Partner
Pakhuis de Zwijger
Campaign Partner
The School of Life
Campaign Partner
Carbon Equity
Campaign Partner
The Happy Activist
Campaign Partner
BrightVibes
Campaign Partner
Optimist Media
Campaign Partner
B-Lab
Campaign Partner
Momkai
Campaign Partner
Gardeners
Campaign Partner
Clear Music
Campaign Partner
De Groene Afslag
Campaign Partner
Marie-Claire Greve
Campaign Partner
Jan Rotmans
Campaign Partner
Impact Hub
Campaign Partner
Stichting DOEN
Campaign Partner
Youthopia
Campaign Partner
WeAreTheRegeneration
Campaign Partner
Rubio Impact Ventures
Campaign Partner
House of Wonder
Campaign Partner
Change Inc.
Campaign Partner
MT/Sprout
Campaign Partner
Happy Times
Campaign Partner
PYM
Campaign Partner
ImpactFair NL
Campaign Partner
Impact on the Beach
Campaign Partner
NewForesight
Campaign Partner
VanDeBron
Campaign Partner
Triodos Bank
Campaign Partner
ASN Impact Investors
Office
Manitobadreef 7C
3565 CH Utrecht
The Netherlands
Postal Address
Manitobadreef 7C
3565 CH Utrecht
The Netherlands