SCHEIN introduces a playful website for online shopping. Here, you're not just purchasing clothes; you're actively participating in a transparent payment ecosystem where you decide how much of your money goes to the garment makers versus the company's CEO.

Interactive and enlightening

This interactive webshop, initiated by TV program VPRO Tegenlicht, serves as a narrative platform that walks you through the fast fashion industry's backstage. Each product selection starts an educational journey, revealing the harsh realities and often hidden costs of clothing production. This experience is designed to be both surprising and confronting, highlighting the profound influence your choices have on the industry.

Empowerment through information

SCHEIN empowers you to make informed decisions about where your money goes. This transparency aims to foster a deeper connection between consumers and the true cost of their fashion choices, challenging the status quo of the industry.

Every garment tells a story, but the system within which it is made often remains hidden; therefore, transparency is not just an option, but a necessity for change.

Check it out yourself!

Visit SCHEIN (best on your phone) to start your unique shopping journey. By understanding and engaging with the production chain, you can make choices that reflect your values and drive positive change in the fashion industry.

Explore the Tegenlicht Episode on Fashion’s Impact

For a deeper dive into the issues SCHEIN addresses, check out the (Dutch) Tegenlicht episode available here. This episode explores the relentless pace of fashion and its dire consequences, including environmental degradation and social inequalities. It follows four pioneers who are passionately working towards systemic change in the textile industry, striving for sustainability, transparency, and fairness across global fashion capitals and beyond. Their efforts are a beacon of hope in the challenging landscape of modern fashion.