for Anyone
The majority of people won't be able to own a house in 10 years. But there's a solution on the horizon. Anyone believes that homeownership should be a reality again for everyone.
The ambitious start-up Anyone.com asked us to develop and produce a compelling brand commercial to convince their investors and support their global launch. The goal: to vividly showcase the growing challenge of home ownership through human centred, emotionally resonant storytelling, compelling viewers to explore Anyone's innovative solution on the website.
If you're interested in discovering how Anyone.com is revolutionizing home ownership – read their whitepaper.
Our approach was deeply rooted in our expertise in emotional storytelling. We first drew viewers in with the emotional allure of homeownership, showcasing the beauty of owning a home with dreamlike scenes, then starkly contrasted this with the harsh reality of the housing crisis of today. This narrative arc was designed to not only inform but also stir a profound response, paving the way for Anyone.com's innovative solution.
In line with Anyone's global reach and goal to disrupt the worldwide housing market, we produced multilingual content (5 languages) in various formats to ensure widespread impact and engagement.
Reza Sardeha
CEO Anyone.com
Office
Manitobadreef 7C
3565 CH Utrecht
The Netherlands
Postal Address
Manitobadreef 7C
3565 CH Utrecht
The Netherlands