Bitonic—the first Dutch bitcoin company—set out to demystify cryptocurrency for a broader audience. By championing Bitcoin's potential to create a more democratic and open financial future, Bitonic hopes to empower individuals around the globe with greater control over their assets.

Though this project predates our fully integrated behavioral science & research frameworks, we collaborated closely with Bitonic’s founding team—true pioneers who saw Bitcoin’s promise long before it gained mainstream attention. Our goal: produce a documentary that demystifies cryptocurrency and underscores its potential for societal good. Using a mix of candid interviews, accessible explanations, and rich visuals, we aimed to engage both crypto-enthusiasts and newcomers, making complex ideas feel relatable and urgent.