The Netherlands may seem divided, but beneath the surface the desire for connection is strong. VerderSamen shows how a single moment of appreciation can make all the difference.
The Netherlands is becoming increasingly divided. Public debate is hardening, and many people feel unseen or unheard. Yet most people long for calm, nuance and humanity.
#VerderSamen shows that real connection does not come from avoiding differences, but from approaching each other with curiosity and respect. The campaign starts a movement in which listening, understanding and expressing appreciation become something to be proud of again. This is how we build a country where conversations stay open and we don’t lose each other, even when we disagree.
For #VerderSamen, we designed an approach that helps people speak honestly and listen openly. We created a calm and safe space where participants could express what they feel when they think about the other side.
We then asked what they appreciate about the other side. That moment releases tension and opens the door to genuine understanding.
Our approach is rooted in real conversations, sincerity and an environment where people feel free to share without judgment.
Research shows that people almost double the perceived extremity of the opposing political group. These misperceptions widen the divide far more than the actual differences themselves.
We also know that negative emotions soften when people feel seen and heard. Even observing a positive interaction can reduce hostility. #VerderSamen makes that mechanism visible: the silent majority does not want to polarize, but to stay in conversation without being pushed into opposing camps.
VerderSamen tells its story entirely through imagery. Left-leaning participants sit against a red backdrop and look to the right. Right-leaning participants sit against blue and look to the left. Two sides, clearly visible next to each other, without avoidance.
At the end, all participants stand up and walk toward the white middle. Red, white and blue form a calm, powerful symbol: connection does not happen at the edges, but exactly in between. The step toward the middle is shown both literally and visually.
The result is a visual ritual that stays with you. No complex effects, no embellishments, just a clear image inviting viewers to take that step toward the middle themselves.
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The Netherlands