The Challenge

With digital distractions prevalent, the Dutch National Library confronted a daunting issue: a substantial number of (younger) people are disengaged from reading. This disinterest is particularly concerning as parental reading habits greatly influence children's literacy—parents who read are more likely to inspire a love of reading in their children. Recognizing the profound implications this trend has on literacy and culture, the Dutch National Library sought to revitalize interest and engagement in reading among younger generations.

Our Approach

To counter this trend, Nami developed a social media campaign specifically designed to rekindle interest in reading. Utilizing playful content like games and direct interaction with the viewers, along with collaborations with social media authors and influencers, we crafted short and fun to look at videos that hint books to read within that people could love to read and present reading as a 'hip' and intellectual or emotional enriching experience.

Reception

To sum up the responses from the authors: 'OMG, so nice! It turned out really FANTASTIC! So fun and humorously done, amazing!' 'I think the video is FAN-TAS-TIC!' 'What a great video! SUPER COOL edits too!' The audience is just as positive. The campaign is an overwhelming success on social media, with many people commenting and picking up on the tips from the video.

Through these campaigns, Nami and the Dutch National Library have laid the foundation for a (highly needed) cultural shift towards reading, highlighting the timeless value of reading in our lives. We hope to see a sustained increase in reading engagement, nurturing a society that values and cherishes the power of written stories.