Faced with the alarming rise of digital distractions, the Dutch National Library (KB) is on a mission to reignite a love for reading—particularly among younger audiences. By reshaping how people perceive books, KB aims to foster a lasting shift toward literacy and cultural engagement.

Although completed before we adopted our current behavioral science & research-driven methods, this project still demonstrates our knack for emotionally resonant storytelling. To draw attention back to reading, Nami crafted a social media campaign packed with playful content, direct viewer interaction, and collaborative efforts with authors and influencers. Short, snappy videos showcased reading as both “hip” and intellectually fulfilling, offering specific book tips to spark curiosity and get people reaching for the bookshelf.